One of the primary and oldest businesses of the Dhunseri Group is Tea. Over the last five decades, the Company has been a progressive, quality-focused Indian tea producer. Our tea company has won the trust of its traders and consumers, in regard to the superior quality of tea it supplies.
Over the years we have expanded our reach from eight estates in 2003-04 to ten estates in 2012-13 in Assam. This makes the Company one of the ten largest tea producers in India. The Company’s tea packaging and blending units are located in Dhunseri Tea Estate (Assam) and at Jaipur (Rajasthan). The Company as of now produces approximately 1% of the overall tea produced in India. The Company holds the highest market share in the premium segment of packet tea in Rajasthan.The Company is also revamping these facilities so as to double the total tea sales.
The tea produced by the Company is of superior quality Assam CTC and Orthodox teas (marketed in India through auctions and sold in packets) under LAL GHORA and KALA GHORA brands for more than 25 years. The Company has also launched another brand in the premium segment namely, BAHIPOOKRI in Rajasthan which is in 1 kg packets. The Company intends to launch a new brand-CHHOTE LAL- to cater to the lower segment of Rajasthan.
The Company has always taken care to produce good quality teas at the lowest possible cost by being a progressive, quality-focused tea producer for over five decades with an advantageous location of its estates in the quality belt of Assam. In order to retain the freshness of the tea leaves, special attention is also given to the packaging.
During 2012-13, the Company acquired two companies in Malawi owning two tea estates for a consolidated $ 22 million through its subsidiary in Singapore namely, Dhunseri Petrochem & Tea Pte Ltd.; this marked the extension of a five-decade Indian tea company to international plantations. The two companies acquired were Makandi Tea & Coffee Estates Limited and Kawalazi Estate Company Limited. With this acquisition, Dhunseri Petrochem &Tea Ltd. has joined club of tea companies who have already made their foray in the overseas tea plantation business.
With this Dhunseri group’s Tea production capacity has reached to 22 million kgs per annum.